"John was instrumental during a period of rapid expansion. He quickly identified core issues and initiated corrective action at senior management levels. I enjoyed working with John and valued his counsel."

Dr. Craig Barratt, CEO

Atheros Communications, Inc.

"I have enlisted John's services on two occasions for two different companies. His recommendations and insight were invaluable to the success of each enterprise, both operationally and strategically."

Rishabh Mehrotra, CEO

SHPS, Inc.

"John is very good at understanding how people operate and he gives straightforward feedback that people find accurate and helpful."

George Pavlov, GP

Tallwood Venture Capital

John Van Zwieten 

John is the remaining co-founder of foreAction. He established the company in 1999 to provide management services to new economy companies that need to scale up quickly.

Prior to founding foreAction, John was a consultant with the Catalyst Consulting Team, Santa Cruz, CA. His major focus at Catalyst was to help corporate managers align with changes in strategic direction. He also established an executive coaching practice to help senior executives work more productively with others. He worked with such organizations as Oracle, S3, Sun, HP, SGI, Network Associates, Intuit and Hal Computer. Prior to joining Catalyst, John was head of international business development for InfiNet, an Internet Service Provider and World Wide Web hosting company that specializes in bringing newspapers onto the Internet. In this position he focused on developing partnerships between InfiNet and Latin American news and telecommunications organizations. In 1994, John founded WorldNews Online, the first Latin American news aggregator on the Internet to carry daily news in the Spanish and Portuguese languages.

John has worked as a management consultant in various roles since 1979. He was the business case study writer for Sterling Livingston, a noted Harvard Business School Professor. He helped pioneer the development of case-oriented, microcomputer-based business simulations, developing major simulations for the advertising, entertainment, chemical and newspaper industries. He has worked as a management trainer and organization development consultant in the electronic media, newspaper, advertising, pharmaceutical, general manufacturing and computer industries. He holds a BA from Antioch College and an MA in psychology from Duquesne University.